WhatsApp Analytics
Client

WhatsApp Campaigns

Direct channel messaging performance, delivery funnel, and creative attribution
Delivery Funnel
Sent → Delivered → Seen → Clicks
Campaign Return & Spend
Cost vs Gross Sales by campaign
Campaign Performance Ledger
Creative Date Campaign Sent Delivered Seen Clicks CTR Delivery % Sales Orders Cost ROAS Buyers Unsub

Funnel Progression
Recipient journey from delivery to purchase