Profit & Break-Even Calculator

Unit economics simulator - model sales, ad spend, and margins to discover break-even thresholds and profit milestones

Simulation Parameters

Adjust levers to instantly project sales, costs, and profit

Target ROAS

Gross Return on Ad Spend (Sales / Ad Spend)

Monthly Ad Budget

Marketing spend across Meta, Google, etc.

₹

Other Fixed Costs

Agency retainers, tools, software, etc.

₹

Variable Cost (%)

COGS, shipping, packaging, returns

₹1,83,750

Projected Gross Sales

₹5,25,000

Ad Spend (₹1.5L) × 3.5x ROAS

Projected Net Profit

+₹1,41,250

Profitable Operation · 26.9% Margin

Sales Revenue Distribution Total Costs: ₹3.84L

Var: ₹1.84L (35%) Ads: ₹1.50L (29%) Fixed: ₹50K (10%) Profit: ₹1.41L (27%)

Break-Even Sales

₹3,07,692

You start making profit once sales cross this threshold.

Break-Even ROAS

2.1x

Minimum ROAS required to cover ads and fixed overhead.

Target Profit Milestone Planner

Select a target profit to see required sales, ROAS, and ad spend

Required Sales

₹4.62L

To generate selected net profit

Required ROAS

3.1x

At current ₹1.5L ad budget

Required Ad Spend

₹1.18L

At current 3.5x target ROAS

At a 3.5x ROAS and 35% variable cost, each additional ₹1,000 in ad spend generates ₹1,275 in net profit.